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The History of Avon Skin So Soft

Avon has been delivering quality beauty products for more than 130 years. Some of our first products have turned into iconic beauty brands that customers know and love. One of our most well-known product lines is the Skin So Soft collection, which launched in 1961. It all started with a bath oil.

Shop Bath & Body The very first Skin So Soft ad, from 1961 reads, ‘‘See how with one bath, it improves the texture of dry, flaky uncomfortable skin.”

The first Skin So Soft bath oil, called ‘Skin So Soft Emollient Bath Oil,’ was made with emollient oils and scented with balsam, evergreen and herbs. It was packaged in a glass perfume-like bottle with green and writing and an ‘SSS’ logo. Shortly after, Avon also launched a Skin So Soft bar soap and aftershower smoother. Skin So Soft Original Bath oil remains Avon’s most popular and iconic bath and body product today.

Nearly 60 years later, Skin So Soft Original Bath Oil retains the same properties as the first formula—it’s soothing and moisturizing with a fresh herbal scent.

While Skin So Soft Original Bath Oil remains similar to the inaugural product, the full Skin So Soft collection has changed over time with modern packaging and improved formulas.

Skin So Soft’s brand logo used to feature three big S’s in a dainty sans-serif font, usually in a vibrant color like pink or green. The logo received a major rebrand, and now each bottle is emblazoned with the words Skin So Soft in a black serif font in large letters.

The Skin So Soft product line has expanded to include a variety of bath oils, body washes and lotions. Today, there are three main formulas: Skin So Soft Original, made with jojoba oil, Skin So Soft Soft & Sensual, which restores skin’s radiance with a spicy floral scent, and Skin So Soft Radiant Moisture (formerly known as Signature Silk), complete with an updated formula of silk proteins and illuminator technology. We’ve also added in Skin Soft Supreme Nourishment, a line of ultra-nourishing bath and body formulas with macadamia nut oil and a nutty vanilla scent and Skin So Soft Comforting Shea, a collection of bath and body formulas made with hydrating shea butter.

Skin So Soft formulas are known for their value, their ability to hydrate and soften skin and their luxurious pampering properties. This brand has become iconic in its 59-plus years of existence, and it continues to be Avon’s #1-selling body care brand. Skin So Soft is a name that Avon customers—from grandmothers to mothers to children—know and love.

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